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NetSuite for wholesale distribution

NetSuite for wholesale distribution

From commerce, financials and CRM to order management, inventory and warehousing, NetSuite offers a single, unified platform to run your entire distribution business.

How NetSuite supports wholesale distribution businesses

NetSuite gives Australian and New Zealand wholesale distributors a single ERP to run inventory, sales, warehousing, finance and customer relationships — replacing the patchwork of spreadsheets, accounting tools and standalone WMS that most growing wholesalers outgrow. Because every order, shipment and stock movement updates inventory and financials in real time, wholesalers can manage multi-channel sales, forecast demand accurately and report on margin without manual reconciliation. Annexa has implemented NetSuite for ANZ wholesale distributors managing multi-warehouse operations, EDI trading partner relationships and complex 3PL connections.

How NetSuite supports wholesale distribution

  • Streamline your supply chain

    Improve efficiency, accuracy, and speed with an extensible platform supporting EDI integrations with trading partners, warehousing integrations and third-party logistics (3PL) solutions.

  • Contract manufacturing

    Efficiently manage your supply chain and coordinate with external manufacturers, ensuring efficient production, high-quality standards, and timely delivery of finished products.

  • Systems made for wholesalers

    NetSuite’s deep understanding of wholesale distribution businesses and their challenges across all sectors ensures comprehensive capabilities tailored to your specific needs.

Core capabilities for wholesale distributors

Seamless inventory management

Optimise the use of your inventory, reduce handling cost, improve cash flow, and deliver products to your customers when and where they want them.

Real-time financials & accounting

Easily access and understand key metrics - like cost of goods sold and picking accuracy - that help you improve efficiencies and grow your business.

Streamlined warehouse & fulfilment

Capabilities to improve pick, pack and ship process, reduce your cycle times and shipping costs, and increase your on-time delivery rates.

Engaging shopping experiences

Natively integrated eCommerce delivers a single source of customer, order and inventory data so you can provide a more relevant and engaging online experience.

Be customer-centric

Support customer-facing teams with access to real-time customer data - like preferences, transactions and interactions – to facilitate more consistent experiences across touchpoints.

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eBook
Free E-Book

Transformation stories: Linen House & Cargo Crew

How you can unlock the value of cloud to reinvent your sales and commerce foundation and drive profitable, risk-free growth.

  • How these leading wholesalers are staying ahead during rapid expansion
  • How to cut through complexity and drive competitive advantage
  • The composable systems, modules and applications needed to grow

Download eBook

Why Australian and new Zealand wholesalers move to NetSuite

  • Introduce agility & flexibility

    Get enhanced inventory precision, reduced labour expenses, expanded storage capacity, improved organisation, heightened order accuracy, and an overall increase in operational flexibility with NetSuite ERP.

  • Run leaner operations

    Take an efficient, cloud-first approach that gives you greater visibility and control across your business and the ability to run a leaner business, with just the right levels of stock.

Wholesale distribution platform integrations

Explore our powerful integration solutions that connect NetSuite with systems for supply chain, production, sales and distribution, and banks.

Success Stories

Wholesale success stories with NetSuite + Annexa

Streamlined
3PL warehousing and distribution
Seamless integration
across multiple Shopify stores
Products used
NetSuite ERP
NetSuite SuiteSuccess
NetSuite has proven to be a valuable support system for our continually growing business.
Deanna Donnini
Head of Digital & Major Accounts, MILC group
Read full case study
Adaptable WMS
for faster picking and packing
Rapid growth
from 2 retail stores to 16, in 2 years
Products used
NetSuite
SuiteSuccess
Shopify Plus Integration
Vend POS integration
Annexa is right up there with the best vendors I work with. They have a really capable bunch of technical people so when they promise to deliver something, they do.
Tez Osman
Director (Information Technology)
Read full case study

Explore more Oracle NetSuite products

There’s more to Oracle NetSuite’s portfolio

Frequently asked questions

What is the best ERP for a wholesale distribution business in Australia?

The best ERP for an Australian wholesale distribution business is one that brings inventory, sales, warehousing, finance and customer data into a single platform – rather than integrating separate systems for each function. NetSuite is the most widely deployed cloud ERP in this category, used by 43,000+ organisations globally. Annexa has implemented NetSuite for ANZ wholesalers across food and beverage, fashion, health, industrial and consumer goods sectors.

How does NetSuite handle multi-channel wholesale sales (B2B and D2C)?

NetSuite supports multi-channel wholesale operations within a single system. Wholesalers can manage B2B trading partners, D2C ecommerce stores (via SuiteCommerce or Shopify Plus integration), retail POS channels, and sales rep order entry — all updating the same inventory, customer and financial data in real time. This eliminates the common wholesale problem of overselling stock that’s already committed elsewhere, or running separate pricing logic in multiple systems.

Can NetSuite handle EDI integration with retail trading partners?

Yes. NetSuite supports EDI integration with retail trading partners through native capability and partner integrations – covering purchase orders, shipment notifications (ASN), invoicing and item maintenance. Annexa has configured EDI flows for ANZ wholesalers trading with major Australian retailers and grocery chains.

Does NetSuite support 3PL warehousing for wholesale distributors?

Yes. NetSuite integrates with 3PL providers through EDI, API connections and iPaaS platforms like Celigo. Wholesalers using third-party logistics can synchronise inventory, orders, shipments and returns with the 3PL system, maintaining real-time visibility of stock held in external warehouses.

What's the difference between NetSuite and MYOB or Xero for wholesalers?

MYOB and Xero are accounting platforms requiring third party inventory and order management — they work well for small businesses but become a bottleneck as wholesale operations grow. NetSuite is a full ERP built to handle wholesale-specific complexity including multi-warehouse inventory, demand planning, EDI trading partners, B2B pricing tiers and multi-channel sales. Most wholesalers migrate to NetSuite when they reach the point of running multiple disconnected systems alongside their accounting software.

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