At a glance

REA Group came to Annexa in 2014 seeking a robust, scalable Enterprise Resource Planning solution to improve operational efficiencies and support global expansion.

The client

Born in a garage in the eastern suburbs of Melbourne in 1995, REA Group has developed into a multinational digital media company specialising in property. With a focus on knowledge, collaboration, connection and creativity, REA Group oversees a portfolio of digital property sites and investments in Australia, Asia, Europe and North America. This includes the market-leading site,, and its award-winning mobile apps.

Annexa have made a massive contribution to the successful implementation of NetSuite at REA. They are flexible, adaptable and willing to go the extra mile to support us.
Phil Moon, Finance Systems Lead, REA Group

The challenge

At REA Group, it had become increasingly clear that Sage Accpac’s aging platform and lack of flexibility was holding the business back, making REA Group unable to keep up with evolving and demanding business requirements. In the past, consolidation, deferred revenue and group reporting functions were completed manually and took weeks to complete. In addition, complex modifications to Sage Accpac’s back end restricted the ability for the legacy platforms to be upgraded.

Watch Norm Duce of REA Group speaking at SuiteConnect Sydney about their successful transition to the cloud with Annexa.

50+ subsidiaries

13 currencies

1 unified solution

Replaced 26 x Sage Accpac

The results

REA Group partnered with Annexa to replace 26 instances of Sage Accpac with a single database for global operations – NetSuite OneWorld. This eliminated the costly and time-consuming integration often associated with using a patchwork of disconnected systems. The scalable platform has enabled REA Group to reap the benefits of true cloud infrastructure, ensuring the business is always on the latest version, providing power and flexibility to support their business strategy.

Complex revenue recognition calculations and postings that once took REA three plus days to complete manually are now processed automatically in NetSuite. Global consolidation - once a manual process taking in excess of a day to complete - is now in real-time providing REA Group with greater visibility and flexibility to run their business.

Working with Annexa was an extremely positive experience. Their contribution to the successful implementation of NetSuite at REA Group was huge and we see their consultants as valuable team members. They were willing to adapt and work with us in an agile manner and were always flexible and keen to go that extra mile to support us.
Phil Moon, Finance Systems Lead, REA Group