at a glance
3L Alliance transformed its finance operations with Annexa’s NetSuite implementation, centralising financial data, automating approvals and enabling real-time insights for modern, scalable growth.
- Xero
- MYOB
-
Centralised financial data
-
Streamlined approvals
-
Real-time budget tracking
the client
About 3L Alliance
3L Alliance is a Melbourne-based property developer making a mark with its urban and greenfield communities across Victoria, Australia. Since 2014, the company has delivered over $1 billion in projects, including iconic developments like Queens Place and Bridgefield. Known for blending exceptional design with functionality, 3L Alliance collaborates with leading architects, designers, and lifestyle brands to create vibrant spaces. With a lean team of under 20, they rely on subcontractors to stay agile while creating meaningful, community-focused developments.
Our old systems got the job done, but everything was manual. We were consolidating financials in Excel and chasing approvals on paper. With NetSuite, it’s one click and its done.Michael WangChief Financial Officer, 3L Alliance
the challenge
3L Alliance’s system roadblocks
For 3L Alliance, managing a growing portfolio of developments across fragmented systems was becoming increasingly unsustainable. Relying on five separate instances of MYOB and Xero created inefficiencies, with manual data consolidation, duplicated efforts, and delays in payment approvals slowing operations. Critical insights were often locked in spreadsheets, and paper-based workflows added unnecessary complexity.
The limitations of their legacy systems also made scaling the business more challenging. Consolidating financial data across entities required extensive manual effort, while approval processes involved chasing down signatures and relying on paper trails. The team needed a modern solution that could centralise financial operations, streamline workflows, and provide real-time visibility.
the results
The transformation
Implementing NetSuite marked a turning point for 3L Alliance, transforming clunky manual processes into seamless digital workflows. Financial consolidation, once a tedious exercise in spreadsheets, became instant and effortless—just a click to bring all entities into focus. Approval processes shifted from chasing signatures on paper to streamlined digital authorisations, saving time and reducing bottlenecks.
Annexa’s NetSuite solution also delivered significant improvements in project costing and tracking. The team could now monitor actual costs against budgets in real time, identifying discrepancies early and maintaining tighter control over project finances. Simplified Chinese language support enhanced localisation for specific stakeholders, while the centralised system provided a single source of truth across the business, improving accuracy and reducing errors. With automation taking over repetitive tasks, the finance team gained valuable hours back to focus on strategy rather than admin.
The streamlined phase 1 implementation not only resolved immediate inefficiencies but also set the stage for future growth. With a solid foundation in place, 3L Alliance is now poised to further enhance its operations in phase 2. Planned integrations with Estate Master and CRM tools will further unify project management and client engagement under the NetSuite umbrella, while additional customisations will reduce reliance on manual processes even further.
Working with Annexa was a smooth and pleasant experience. Their team provided strong expertise and practical solutions throughout the process, and I would highly recommend them to others in the property development industry.Michael WangChief Financial Officer, 3L Alliance