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Reflecting on 2017, with an eye to next year.

In 2017 we invested in our team, solutions, knowledge, and strengthened partnerships to allow us to provide more innovative, game changing solutions for our clients.  

2017 Trends in the Market  

We have seen exponential growth in the market in 2017 with more businesses than ever looking to reap the benefits of moving their business system solutions from clunky in-house and hosted servers with operating systems, database platforms and outdated applications to simple, scalable, always up to date cloud technology.    This shift has enabled Annexa to further establish ourselves as the market leading Omni-channel solution provider, while propelling our software vendor of choice NetSuite to become the world’s number 1 cloud solution.  

The industry in 2016/2017 has been in a constant stage of change and we’ve noticed more so than ever that it’s critical for businesses to be as agile as possible .  


Hello Sydney!  

2017 saw us further establish our presence in Sydney. On June 30, 2017 we acquired the Technology Solutions division of Grant Thornton and opened an office in Surry Hills, Sydney. Our growth plans have seen us enter the Sydney market in a more purposeful way,  bringing on board a team with a wealth of experience in the not for profit sector as well as in Financial Planning and Analytics via Adaptive Insights.  


Strengthening Partnerships  

To us, being able to constantly evolve our product and service offerings enables us to stay relevant, profitable and most importantly deliver our goods/services in a customer centric manor, making it easy and enjoyable for customers to do business with us. This year it was important to us to constantly evaluate third party products to extend the NetSuite solution and provide end to end solutions across many industries.  


Seasons Greetings  

As we sign off for a well deserved break, we would like to wish our customers, prospective customers and partners a Merry Christmas. We hope you have a wonderful Holiday Season and a very happy New Year.  

Our Melbourne and Sydney offices will be closed from 3pm Friday 22nd December and will reopen from 8.30am Monday 8th January.

Missed AnnexaWorld? Read about all the action here!

Thanks to everyone who joined us for AnnexaWorld17! It was a great afternoon that provided many insights for current NetSuite users as well as prospective users. If you missed the event you can read the recap here!

Annexa in 2017

In 2017, Annexa has seen exponential growth in the market with more businesses than ever looking to reap the benefits of cloud technology. This shift has enabled Annexa to further establish ourselves as the market leading Omni-channel Retail, Wholesale and Digital business solution provider.

Annexa’s growth plans have seen us further establish our presence in Sydney – June 30, 2017 saw Annexa acquire the Technology Solutions division of Grant Thornton and open an office in Surry Hills, Sydney. This acquisition has brought on board a team with a wealth of experience in the Not For Profit sector as well as in Financial Planning and Analytics via Adaptive Insights.

We also introduced our AnnexaConnect offering to the market which provides a connection platform for the NetSuite community. This technology now not only powers many of our customers businesses, but also other NetSuite businesses and connected platforms such Salesforce and Opmetrix.

Expert Retail Panel

We were lucky enough to have some of Annexa’s customers on board to share their experience with the NetSuite platform and the Annexa team.

Tez Osman – Director of IT at Linen House

Tez said that it’s been a challenging but rewarding journey for Linen House. “We knew we wanted to use NetSuite and a NetSuite partner. When speaking to Annexa, they really proved to us that with their experience and consultants they would be able to deliver a better solution for us than other partners. I’m standing here two days after go-live, I’m not in the office with the rest of my team, and I think that’s an indication of how things have gone.”

Paul Elsasser – Platform Manager at T2

Paul spoke about how T2 was acquired by Unilever and shortly after that acquisition they discovered that the infrastructure wasn’t going to support the businesses growth strategy. It was then that they started looking for a new ERP system and the decision was made to choose Annexa and NetSuite. In April 2016, they went live with ERP, WMS, CRM and their website all on the same day. “The business didn’t miss a beat and as far as customers were concerned nothing changed. Since then we have rolled out to Singapore in early 2017, added another subsidiary, a new website and 3 new stores. NetSuite has allowed us to do this.”

Vijay Raghvani – Head of Growth and Emerging Business at NetSuite

Vijay is a proven sales leader and consummate professional with a passion for innovative technologies that drive businesses forward. After growing the NetSuite partner channel exponentially as a channel manager, Vijay was promoted to a leadership position, tasked with creating and leading a team to continue to accelerate the growth in this region. Currently Vijay is leading the fastest growing team in NetSuite by coaching and developing his team and executing the strategy.

Matthew Owens – Solutions Lead & Partner at Annexa

As a business systems expert specialising in innovative cloud solutions, Matthew helps organisations transform their operations through the delivery of future-proofed IT solutions. A natural problem solver with the adeptness to communicate at all levels, his ability to deliver has helped drive Annexa forward and become who they are today – leaders in the provision of tomorrow’s ERP business solutions.


Customer Innovation Awards

As a first for AnnexaWorld, we awarded some of our most innovative customers with awards for disrupting their market, thinking outside the box and automating processes. The winners were:

Innovation of the Year Award – REA Group

REA Group are extremely innovative from a finance point of view. Backend automations including Intercompany automations and allocated EFT’s have transformed the way their customers pay them by automating their reconciliations into the NetSuite system.

Customer Engagement Award – T2

Customer experience is what T2 are passionate about, and they are using NetSuite to allow them to continue to improve this. T2 have just implemented Suite Commerce Advanced for their B2B wholesale website.

Transformation Project of the Year – Aesop

Aesop started their journey with NetSuite and Annexa over 3 years ago. They are now operating NetSuite in 24 countries.


Thank you

A big thank you to our partners that came on board in our Partner Zone at the event.

  • Opmetrix
  • Bronto
  • Gamma Solutions
  • Infinet Cloud


You can view all of the pictures from the afternoon here.

We are looking forward to seeing you at AnnexaWorld18!

Annexa - Smart Commerce Partners - Blog

AnnexaWorld shaping up to be the biggest ERP event in Australia

Off the back of its recent acquisition of Grant Thornton Technology Solutions, leading NetSuite provider Annexa has today announced the annual AnnexaWorld conference in partnership with Oracle NetSuite.

AnnexaWorld 2017 is set to be the biggest yet, with keynote speakers including Troy Smith from retail giant Aesop, Tez Osman from Linen House and Vijay Raghvani from Oracle NetSuite.

Initially founded as an event to engage customers and the NetSuite Community, AnnexaWorld has since evolved to be the go-to event for all things ERP, with Annexa also announcing its inaugural Innovation Awards

Annexa Solution Lead Matthew Owens said that AnnexaWorld is shaping up to be the leading technology event in Australia, by continuously striving to help businesses understand the ERP landscape, and how business transformation is possible with the right partners.

Guests can expect a jam packed event where there will be plenty of opportunity to discover new thinking, new systems and new innovations that are transforming the global business landscape said Matthew.

With the recent news of Oracle’s increased investment in all areas of the NetSuite product and operations, NetSuite Head of Growth and Emerging Business Vijay Raghvani will also share insights and the Oracle NetSuite roadmap.

The conference will provide attendees the opportunity to learn from Annexa’s key solutions architects and the organisations who have experienced first-hand the transformational effects of revolutionary cloud solutions, with NetSuite Starter and Innovators sessions on the day catering to all levels of ERP knowledge.

We want to show that NetSuite not only gives clients speed and cost efficient solutions across core financial processes that are critical to business success, but that NetSuite also helps companies to avoid IT and administrative overhead that is usually affiliated with siloed systems.

Event attendees will also have the opportunity to step into an artificial VR world by REA Group, an innovation partner and client of Annexa

As a winner of the NetSuite 5 Star award in 2016, Annexa has seen exponential growth over the past 12 months, with several large-scale client acquisitions and the addition of a Sydney office to its Melbourne Headquarters.

The event will be held on October 4 at the Port Melbourne Football Club. For more information and to register, please visit:



Ally Woodlock


1300 994 550

Annexa acquires Grant Thornton Technology Solutions

We are excited to announce Annexa’s acquisition of Grant Thornton’s Sydney technology solutions division as of July 1, 2017.

In partnership with NetSuite Oracle, the move forms part of a broader expansion strategy for Annexa, allowing us to expand our operations into Sydney to ensure a greater on the ground presence. With the head office remaining in Melbourne, the acquisition takes the Annexa team to over 40 employees and boosts our portfolio value by 30%.

Grant Thornton’s existing technology solutions team will make the transition to work with Annexa. The service delivery currently received by existing GTTS customers will be further bolstered by Annexa’s service capability.

Partner and Solutions Lead Matthew Owens describes the acquisition as the next pivotal step in Annexa’s growth and development.

“As a strategic partner with Oracle NetSuite, this acquisition will allow us to deliver the highest level of professional services to our customers both nationally, and on a global scale,” said Matthew.

After significant interest in AnnexaConnect, our omnichannel systems integration capability, this acquisition will enable AnnexaConnect to build on its presence in the Sydney market.

“It allows us to strengthen our position in the Sydney market, while opening us up to new verticals including the not-for-profit sector,” he said.

Our team are looking forward to being able to further support the global growth plans of NetSuite in the wake of the Oracle acquisition.

In the press release issued for the announcement, Grant Thornton Australia Partner, Technology Advisory & Solutions Alex Gelman said, “Under Annexa’s leadership and ownership, the business will be strengthened, enhancing customer experience and focusing on supporting its customers to maximise business outcomes through cloud technology.”

For more information contact

1300 994 550


The benefits of working with a software partner vs a software vendor

In-house expertise

When you go with a big software vendor, services and support are often outsourced off-shore.

One of the best reasons to implement cloud software through a local partner is that you can receive service, support, and/or training more quickly. At Annexa, all our services are under one roof. We eat, sleep work and play in our offices in Australia. We don’t outsource work so our clients have direct access to a full range of our services and skills locally. This allows us to develop a deep understanding of your needs, recommend the right system for your company and be on hand when you need us to minimise disruptions.

Long term partnerships

We’re in for the long haul. We don’t sell you a system and then leave you to fend for yourself like some software vendors. We build extraordinary relationships with our clients and customise our service offering to facilitate their growth. We grow as you grow.

A solutions based approach

If it won’t work, we won’t recommend it. Annexa is not a software company. We are a professional services company. We know that every business is different and by individually evaluating your business requirements we can present the best solution for your business.

Trusted Advisors

In addition to implementing your solution, a partner will likely offer additional services that can minimize or prevent downtime due to hardware or software problems. A partner can also recommend additional products and services that in addition to your software can help your business achieve greater productivity and efficiency.

Your mission critical business systems need mission ready partners. Our innovative and passionate team of certified experts are here to help you navigate the latest technologies as we reimagine the latest technologies as we reimagine and reshape your business processes. With Annexa at your side, your future is secure.

To learn more about how Annexa can help your business transition to a cloud system built for the future, contact us here.