Hey Alexa, 95% of consumers don’t want to talk to a robot when shopping.
With shopping items arriving in just hours to answers arriving in minutes, we have become accustomed to getting what we want, when we want.
So, what do these rapidly changing expectations mean for retailers? And with all of this change, do retailers really understand what consumers want today?
To find out, NetSuite partnered with Wakefield Research and The Retail Doctor Bob Phibbs to see the differences between shopper demands and what retailers deliver in areas spanning the overall retail environment, social media, personalisation and the use of advanced technologies such as AI, VR and chatbots.
Download the report, The Future of Retail, to discover why retailers and consumers are on very different pages, and what you can do to bridge the divide.