The demise of wholesale distribution has been greatly exaggerated. While there are undoubtedly disruptive forces impacting the industry – the volatility of customer demands, poor visibility into the supply chain and the inability to meet demanding delivery times – visionary wholesale distributors are seizing new opportunities to get ahead in this shifting landscape.

Some are responding to heightened consumer expectations with far greater agility and accuracy than ever before. Others are shedding outdated legacy systems to automate, standardise, and add efficiency and transparency previously unseen in the industry.

It is these distributors who are elevating technology as a path to business growth. They are freeing the organisation to increase productivity, embrace change and drive innovation. These are the new industry leaders.

Read ‘Ready, set, go: competing in the wholesale distribution race’ to find real life case studies of wholesale distribution companies staying competitive in an Omnichannel marketplace.