Account Based Marketing Specialist
- Are you energised by campaigns where ideas meet real commercial outcomes?
- Do you like owning work end to end, from idea through to execution?
- Are you interested in designing hyper-focused marketing activities that cut through to the right people?
We’re looking for an Account Based Marketing Specialist to help shape and scale our account-based approach. This is not a BDM or SDR role. It’s a marketing role that partners closely with sales to drive meaningful engagement, pipeline and long-term customer relationships.
Apply via LinkedIn
The role
As an Account Based Marketing Specialist, you’ll help Annexa identify, engage and progress high-potential accounts through thoughtful, coordinated marketing programs.
You’ll combine research, creativity and execution to design account-based campaigns across multiple channels, working closely with sales to ensure the right accounts receive the right message at the right time. You’ll have space to experiment early, learn quickly and help systematise what works.
This is a mid-level role with room to grow, ideal for someone keen to build deep capability in account-based marketing who enjoys both thinking and doing.
What you’ll do
- Market segmentation and account research – identify and prioritise high-potential accounts using ICPs, market insight and buying signals
- Account-based campaigns and outreach – design and execute multi-touch programs across email, LinkedIn, paid media and direct mail
- Top-of-funnel engagement – nurture inbound and outbound account interest in close partnership with sales and marketing
- Events and experiences – own the planning and delivery of targeted roundtables, webinars and account-focused events
- Creative experimentation – design prospect gifting campaigns, event concepts and ideate new campaigns
- GTM support – research industries, organisations and personas to create targeted messaging and customised collateral, supported by the marketing team
- Sales alignment – provide a strong feedback loop between marketing and sales to improve hand-offs, messaging and conversion
What you’ll bring
We don’t expect you to tick every box. We’re looking for someone genuinely interested in account-based marketing, commercially curious and keen to develop their craft.
- Strong research skills and ability to build targeted account lists
- Experience with, or strong interest in, account-based or targeted B2B marketing
- Exposure to lead nurturing and early-stage account engagement
- Clear, confident communication across email, LinkedIn and direct outreach
- A collaborative approach and comfort working closely with sales
- Experience in B2B marketing, ideally within software, SaaS or professional services
- Hands-on experience with tools such as HubSpot, Salesforce or LinkedIn Sales Navigator
If you’re interested in account-based marketing, comfortable partnering with sales and keen to apply creativity to focused, high-impact programs, we’d love to hear from you.
About Annexa
Annexa helps mid-market and enterprise organisations modernise finance, operations and systems. Our work sits at the intersection of technology, process and people, and our deals are complex, considered and relationship-led.
Internally, we value curiosity, innovative thinking and collaboration over hierarchy. People are trusted to take ownership, test ideas and learn quickly, with strong support from experienced teammates. If you enjoy working with industry leaders who care about doing things properly and improving how they work over time, you’ll feel at home here.
Why work at Annexa
- Flexible work setup and supportive hybrid culture
- Competitive pay with recognition for your contribution
- You’ll work on high-value, multi-channel campaigns with real customer impact
- Social events and national team catch-ups that are actually fun
- Work with well-known brands and see the impact of your campaigns
- The role has clear room to grow as our account-based approach matures