Product Lines
Cloud ERP Application

Astoria Paper came to Annexa seeking an advanced ERP system that would carry them into the future.

Astoria Paper came to us seeking a technologically advanced ERP system that would easily slot into their business and manage their high volume inventory without straining their IT infrastructure.

Established 30+ years ago, Astoria Paper is a family owned / operated business that originally manufactured and distributed paper bags. Today, the company is one of Australia's largest retailers and distributors of food packaging, disposables, and event paper supplies, operating from its Port Melbourne warehouse and Balaclava retail store.

  • Retail
  • Wholesale Distribution
  • ERP Solution
  • Consulting
  • Custom development
  • Implementation
  • Training
  • NetSuite Mid Market

‘NetSuite has provided clarity for our company... and at the right time! It has made many of our internal processes more effective and efficient, with great overall results!’
CEO, Astoria Paper, Rob Alden.


Astoria Paper’s MYOB system was outdated and holding them back, offering their staff very little information of available stock between the store and warehouse. All business operations were completed manually and would take weeks to complete. The business lacked a CRM system, so all communications and invoices were difficult to record and track. In essence, the more business increased, the less their staff were able to work on the most important aspect of any business – keeping customers happy. With a view toward the future, Astoria required a system that integrated their website and accounting operations.

To accommodate their dynamically changing business, Astoria Paper partnered with Annexa to replace their MYOB system with a single cloud database for operations – NetSuite Mid Market.


‘Annexa took great lengths to understand our business processes and structures. Consequently, they were able to effectively assist in providing the best-tailored solutions that have enabled our team to achieve our goals.’ CEO, Astoria Paper, Rob Alden.

Now operating through NetSuite, employees no longer have to re-enter data in multiple systems, correct wrong data, or wait for batch updates. Employees can share real-time data, meaning greater collaboration between departments and increased productivity across the business. Astoria Paper can easily generate ad hoc reporting, such as finding the popular product by customer, and access inventory data by location. They can also facilitate better credit control by tracking loss of revenue due to credits and returns.

Astoria Paper chose us as their team on the ground because we understand their business and can work with them on a long-term basis, pre- and post-implementation. NetSuite now provides Astoria Paper with a business system ready for future growth. With the right integrations in place, Astoria Paper is aligned with the digital future.