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The reason omnichannel technology has been adopted so widely in retail is that it places an emphasis squarely where it should always have been—on the shopper. This is notable because it represents a shift away from the traditional emphasis on POS, merchandise planning, supply chain and all the other inward-looking systems. Instead, omnichannel commerce requires retailers to be outward looking, to focus on customer needs, wants and behaviours.

However, omnichannel retailing is easy to describe and difficult to achieve. The problem is that omnichannel services and functions touch so many systems in the retail enterprise that reconfiguring them requires a major overhaul that encompasses a long list of updates, upgrades and replacements.

Explore the NetSuite solution, a cloud-based omnichannel platform designed to meet the challenges facing retailers today.

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