Marketplaces have traditionally appealed to B2C companies as another channel to complement their online or brick-and-mortar stores. But more and more, B2B companies are realising the value these marketplaces can offer. In fact, instead of trying to compete against these marketplace giants, wholesalers are using these channels to increase brand awareness, acquire new customers, improve search engine optimisation (SEO) and boost sales.
This whitepaper explores the different ways NetSuite saves time and simplifies marketplace selling by becoming the central hub for all your company’s data.
For example, with NetSuite acting as your item master you can:
- Centrally manage product data and attributes across all channels.
- Manage product attributes, including categorisation, multi-currency pricing, promotion eligibility, languages, geography and marketing content in a streamlined workflow.
- Deliver consistent, branded product data across all channels from a single source.