Complex and timely manual processes? Complicated, disparate systems? Poor reporting? If your eCommerce platform is hindering growth and expansion, it’s most likely time to upgrade your eCommerce platform.
This is an important decision. Your eCommerce platform is the backbone of your online sales operation. You’ll need to consider the look and feel, navigation, device responsiveness, and so much more. But first, it’s important to take time to think through where you see your business going in the next few years. If you select a platform that is unable to scale as you grow, you could be making a very costly mistake, in time and money.
Today’s online retailers have many advanced functions at their fingertips – solutions that go well beyond the appearance of an eCommerce platform. As online sales continue to outpace bricks and mortar sales, eCommerce technology has evolved. Retailers can now leverage solutions designed to completely unify eCommerce with core operational business systems. This means it’s possible for inventory and order management, marketing, customer support and financials to come together to provide a single view of the customer, orders, inventory and other critical business data – all while delivering a personal and relevant customer experience.