How leading Netsuite provider Annexa is helping beauty brand Aesop achieve global success

One of the driving forces behind Aesop’s ongoing international expansion is leading Australian cloud software provider Annexa, whose technology services have helped the beauty brand to open new stores at an impressive rate of one per fortnight.

To discuss the global success journey achieved through Netsuite, Aesop representative Troy Smith was invited to speak at last month’s SuiteWorld event in Las Vegas; the largest and leading cloud ERP conference held from 23rd – 26th April.

By implementing cloud business management software Netsuite, Annexa has effectively assisted in Aesop’s rapid global expansion and helped distinguish the brand from others in the global beauty market.

Speaking on stage with Jason Maynard, EVP of Oracle NetSuite, Troy Smith, Global Head of ICT at Aēsop said “to be able to have a platform where the infrastructure, compliance or security issues are already handled for us, makes the deployment of NetSuite into new countries really quick scalable and easy.

“From a cultural perspective having the multi language functionality really helps. Japan is a great example – we couldn’t have deployed the system in English.

“We used a partner called Annexa, who helped us with our rollouts in Australia, Asia and America. What we tried to do was keep the core model tight and consistent around the globe so that when we rolled it out all we had to worry about was localisations and adapting it for any market requirements that we needed.”

In 2014, Annexa assisted Aesop by implementing NetSuite’s cloud-based business management suite and replaced 12 disparate applications for a single, more cost effective solution.

In 4 years, Aesop has expanded from more than 150 retail stores to roughly 320.

Troy said Aesop has NetSuite deployed in 22 countries, 6 languages and 21 currencies.

“We have a core model of NetSuite that we roll out and then as we go into each market we localise it to each market,” he said.

On Thursday April 26, Troy took the SuiteWorld stage with Jason Maynard, Netsuite’s Head of Global Strategy in front of 7,500+ attendees.

Also in attendance at the event was Annexa’s Managing Director Ross Spriggs and five members of Annexa’s team.

“Working closely with Aesop over the past four years has enabled us to build a long term relationship and ensure we have the right solutions to support their future needs,’ said Ross.

“We were very excited to see Aesop up on stage at SuiteWorld 2018.”

For more information on please visit https://annexa.com.au/

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Media Contact
Stefanie Ferguson
0478 130 469
stefanie@greenpointmedia.com.au

Helping Australian unicorn REA Group scale globally

For the past four years, leading Netsuite provider Annexa has played a fundamental
role in the sustainability of REA Group’s global expansion, Australia’s unicorn behind
realestate.com.au and realcommercial.com.au.

As a result of the company’s success with NetSuite, REA Group were invited to the
SuiteWorld event in Las Vegas; the largest and leading cloud ERP conference held
from 23rd – 26th April, to present at Going Global; The NetSuite guide to doing business
around the world.

REA Group reported a profit increase of 16% in 2017 from a global portfolio of digital
property sites and investments in Australia, Asia, Europe and North America.
Since 2014, Annexa has assisted with software deployment for the ASX listed company,
helping REA Group drive sustainable growth.

The two companies partnered with the underlying aim to provide an integrated cloud
solution to facilitate REA Group’s goals for global growth. Annexa implemented the
Netsuite OneWorld solution, with the scalable platform enabling REA Group to
commence deploying the solution across global operations.

Annexa Director Matthew Owens said that after four years of running the NetSuite
solution, REA Group’s size and services have continued to grow at a rapid rate.
“Our team work alongside REA Group daily to support them and ensure their systems
support their growth goals.” said Matthew.

“Annexa is delighted to play an integral part in REA Group’s success.”

REA Group has since reaped the full benefits of cloud infrastructure and has been
provided with the power and flexibility to support their business strategy.

As part of the breakout session at Suiteworld, REA Group were asked to speak on the
panel about the company’s key learnings from the ERP implementation process that
would help other companies making the transition to NetSuite.

Norm Duce, Executive Manager from REA Group said that Annexa made a
massive contribution to the successful implementation of NetSuite at REA.

“It is critical to build a strong relationship with an experienced NetSuite partner. Working
very closely with Annexa has been excellent, they are an integral component of our
NetSuite delivery team”.

Annexa was responsible for replacing REA Group’s ageing software with NetSuite
OneWorld to create instant and automatic processes. This included key features such
as real-time business visibility and business intelligence, automated upgrades and
real-time global financial consolidation to name a few.

Last month, REA Group spoke about their their global success journey achieved
through Netsuite in front of 500+ attendees at SuiteWorld.

Annexa recognised on global scale at SuiteWorld18

There were many exciting new developments and announcements unveiled at SuiteWorld 18. Here are a few highlights from our team who attended this year’s event.

Meetings with NetSuite leadership team
During the event, Annexa participated in several one-on-one meetings with NetSuite product development teams. Annexa played a key role in providing localised feedback for the ANZ region. This fuelled Annexa with more connections and the latest in innovation directly from the NetSuite development team.
The team were fortunate to meet with several senior executives from NetSuite including SVP of Sales and Marketing, Jason Maynard and Group Vice President of Product Management, Craig Sullivan. Discussions centred around common challenges clients have with their NetSuite rollout and how we can overcome these with future product development & innovation. The common theme throughout discussions was that Annexa are doing great things and are a world leading NetSuite Solution Provider within the commerce integration space.

Commerce leaders
As ANZ’s only certified Commerce Agency Program partners, and Australian Commerce experts, Annexa met with the SuiteCommerce product teams to discuss the exciting new cloud POS (SuiteCommerce InStore) and SuiteCommerce eCommerce applications. A key focus was to provide feedback on potential product enhancements on behalf of the Australia and New Zealand region to benefit the market. The team also discussed the Suite Payments roadmap strategy to support both SCA & SCIS applications.

Annexa clients shine on stage
We were excited to have Annexa clients participate in various keynote and breakout sessions over the event.

Norm Duce, Executive Manager of REA Group, spoke on the key breakout session panel: Going Global, the NetSuite guide to doing business around the world. Norm was asked about key learning’s from the ERP implementation process that would assist other companies in making the transition to NetSuite. He said to achieve success through the NetSuite platform, it’s important to build a strong relationship with an experienced NetSuite partner. “Working very closely with Annexa has been excellent, they are an integral component of our NetSuite delivery team. “A cloud based ERP solution is definitely the way to go,” he concluded.

On Day 4, long term Annexa customer, Aesop featured in the keynote. Troy Smith, CIO at Aesop, spoke with Jason Maynard about their NetSuite journey. Troy discussed the 320 Aesop retail stores that are spread around 70 cities around the globe and was asked how they maintain brand integrity as they expand into different locations. “We don’t want to focus on backend systems and stuff that doesn’t impact the customer. We want the rollout of NetSuite across the organisation to be smooth and very easy so we can focus on what matters, which is our customers and getting our stores right.”

“We have a core model of NetSuite that we roll out and then as we go into each market we localise it to each market. We’ve got NetSuite deployed in 22 countries, 6 languages and 21 countries.”

Troy was asked about the biggest challenges faced as a company going global and what other companies should know before expanding globally and his response was the localisation in difficult countries such as Japan or Korea or Italy.

“To be able to have a platform where the compliance or security issues are already handled for us or the infrastructure that we don’t have to worry about, it makes the deployments really quick scalable and easy.”

Troy stated that from a cultural perspective, having the multi-language functionality really helps, with Japan as a great example as Aesop couldn’t have deployed the system in English.

And… What is a Vegas trip without some fun?
With several Annexa clients present at the event, Annexa hosted a few events to get amongst the Las Vegas atmosphere. The team enjoyed a game of golf at internationally renowned course, Bears Best Golf Course on the last day of the event.

SuiteWorld 2018 was another fantastic event with more announcements and new features than ever before! This year’s SuiteWorld theme READY SET GROW provided a platform for the international NetSuite community to showcase the latest in cloud solutions and for NetSuite to unveil the latest product announcements all geared towards growth.
Stay tuned for the next post which will cover our insights from a NetSuite product and solution perspective.