Why retailers struggle with omni-channel and how they can overcome the challenge with NetSuite
Shoppers want it all, and they want it now. Customer expectations have increased dramatically and they expect to be able to shop anywhere and anytime, across any device. Customers expect ‘shopping experiences’ rather than just ‘transactions’. They want visibility into product inventory, store-based fulfillment of web orders and a range of payment, delivery and pickup options. Shoppers no longer see any difference between online and offline and they expect retailers to see the world the same way.
Most businesses lack real time inventory visibility and order management across channels that facilitate this kind of buy anywhere, get anywhere experience. Retailers are battling to keep up in order to meet the intensified expectations of the omni-channel age.
NetSuite is smashing these challenges by delivering the true omni-channel experience that customers desire. NetSuite SuiteCommerce is a single cloud based platform that enables omni-channel commerce for B2C and B2B businesses, by seamlessly connecting ecommerce and in-store POS with order management, customer relationship management, inventory, merchandising, marketing, and financials. Best of all, it easily adapts and scales to the unique selling and buying scenarios your specific industry needs.
To find out more about how Annexa and the SuiteCommerce platform can help your business, get in touch with us here.